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Public Expose PP Properti 2020 Sustainability with Portfolio Management

Jakarta, 3 December, 2020 – The leading property developer in the country, PT PP Properti Tbk (code: PPRO) is holding a virtual Public Exposition 2020 for the first time in 2020. The company’s Board of Directors describes the company’s performance and activities, projections, strategies and work programs in 2021.

President Director of PP Properti Tbk, Sinurlinda Gustina Explains “The company believes that the property sector will show an increase in 2021. Optimistic availability of vaccines and the lowering of BI interest rates, keeps the property industry on top of the game.” PP Properti adjusts its products to market needs, namely in located in strategic locations, healthy housing connected to a lifestyle venue and internet connectivity that supports the WFH-WFO trend.

The achievements of performance is supported by portfolio management which going to be the management focus in the first semester of 2021, continued with market development and penetration in second semester, are the PPRO’s corporate strategy.

The business strategy in the residential line are, closes the 2020 with the 7 Benefit Program as a form of PPRO appreciation in celebrating its 7th Birthday. One of the other programs is remodelling several products to meet the tastes of today’s consumers.

Lifestyle mall & edutainment line was developed in a mixed used location. The need for space that accommodates lifestyle and health, psychology and technology is accommodated by PPRO by providing space, techno-innovation and solutions that affect the comfort of residents, tenants and visitors. Meanwhile, the Hotel line is developed in PPRO asset locations and in mixed-used areas with the city hotel concept.

As the function strategy, the company has four strategies that will be implemented. Human resource management with internalization of corporate value, namely AKHLAK, development of digital management systems, lean organization and parenting system to the holding company namely PT PP (Persero) Tbk (PTPP). Media convergence and active communication to all stakeholders, supports market development and penetration. The company develops IT systems from frontlines to back offices in the Residential and Mall businesses, automation in the Edutainment business and hotels (one of which is self check-in). Financial strategy with cash flow leadership, funding rescheduling and full support from Parent PTPP.