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PP Properti’s Prestigious Apartment Project, Grand Shamaya carries the “Shamaya Goes Higher” campaign
Jakarta, 3 March 2023 – Asia Pacific is the region most optimistic about economic growth, and Indonesia is no exception. It has been proven that throughout 2022 many sectors of the Indonesian economy have shown an increase in business, especially the property sector. Various changes had occurred during the previous Covid-19 pandemic, but until now the need for housing remains and demand continues to increase, one of which is apartment housing.
This phenomenon has been well received by PT PP Properti Tbk (stock code: PPRO), one of the property developers in Indonesia which is a subsidiary of state-owned company PT PP (Persero) Tbk (stock code: PTPP) which has many apartment projects spread throughout Indonesia. one of them is Grand Shamaya, a master piece project located in the golden triangle of the Central Business District (CBD) area of Surabaya city. Grand Shamaya is the only private residential with a luxury resort concept that has an exotic waterfall in the business district and trade center with a variety of infrastructure and ease of access as well as the best public space in downtown Surabaya. “PPRO is very comprehensive in designing Grand Shamaya, we collaborated with an international architect consultant, namely AEDAS Singapore, to design an apartment that will become a new icon for the city of Surabaya,” said Ikhwan Putra as Vice President of Corporate Secretary of PPRO.
The marketing of Grand Shamaya at Tower Aubrey has so far recorded a positive trend which is directly proportional to the progress of the construction of a prestigious project in downtown Surabaya which carries the “Shamaya Goes Higher” campaign. Current progress is in the basement excavation construction phase using the Top Down method in phase 1 of the development of the Grand Shamaya area. At this stage of implementation, Grand Shamaya immediately worked on the basement for 3 towers at once, so it required extra time and accuracy. “We will continue to strive to complete this project with the best quality and according to the planned schedule,” added Ikhwan.
This development progress is a concrete form of PPRO’s commitment, in accordance with the Company’s development strategy that has been set to always maintain the trust of all stakeholders, especially Grand Shamaya consumers.
Carrying out the “Have It Easy” program from PPRO, Grand Shamaya has attractive promos, namely 60 times installment, 11% discount, 50% booking fee, two-night stay voucher at a five-star hotel in the city of Surabaya and the convenience of buying a KPA payment method with an instant approval program. tiered interest rates ranging from 3.76% to a 50% provision fee supported by Bank BNI.
