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Establishing Innovative Collaboration, PPRO Collaborates with Tokopedia and UrbanAce

JAKARTA, February 15, 2020 – Tight competition in the property industry lately has made developers innovate to market their products directly to their targets. At the same time, the development of digital marketing technology is also developing rapidly. The leading property developer in the country, PT PP Properti Tbk (stock code: PPRO) captures the development of digital marketing as a profitable opportunity.

Coinciding with the Indonesia Property Expo 2020 at JCC, Jakarta, PP Properti together with a network of online property agents, UrbanAce, announced their partnership with Tokopedia as the largest digital store in Indonesia.

Through this partnership, customers can buy apartment units in several major cities with the EDUCITY concept, such as Grand Kamala Lagoon – Bekasi, Mazhoji – Depok, Grand Dharmahusada Lagoon – Surabaya, Begawan – Malang, Alton – Semarang, Tana Babarsari – Yogyakarta, Evenciio – Depok and Louvin – Jatinangor.

“This is the first time in Indonesia, providing opportunities for customers everywhere to have a residential property in PP Properti, especially Student Apartment through the PP Properti Official Store in Tokopedia,” explained Galih Saksono, Director of PPRO Realti. “Even customers can get additional discounts if they buy through Tokopedia. This is felt to be important because the market is currently controlled by millennials who demand that everything is easy and affordable, “said Galih Saksono.

At the Indonesia Property Expo 2020, PP Properti showcases superior products that are ready to live in and ready to rent. “This is the right time for the momentum of property investment, namely by starting to buy, own and feel the value of the investment,” said Nurjaman, Vice President of Marketing for PPRO, “We have units that are ready to live in and ready to rent, high investment value because we divide some our project in the Educity, Industry and CBD / Superblock areas. Consumers are free to choose and definitely profitable, “added Nurjaman.

Ronny Wuisan as Chief Executive Officer of PT Puncak Properti Solusindo or UrbanAce said the current world trend is property shopping via online. “UrbanAce as an online property agent, for the first time opened an official store in Tokopedia by cooperating with PP Properti. This will provide many choices for consumers, even if they are not responsible, exclusive promos only for purchases via Tokopedia are also supported by Polytron, “explained Ronny.

At IPEX 2020, PP Properti also launched its newest product in the form of a landed house, Puri Lembana in the city of Bandung. “We see the market opportunity for this landed house as very promising. Moreover, the city of Bandung is growing rapidly, we make sure that PP Properti will be present with Puri Lembana’s landed house, a dream residence that carries the concept of Healthy & Modern Living, “added Galih Saksono.

PT PP Properti Tbk currently has developed more than 33 residential projects, plus 11 commercial projects and 6 hospitality projects. “Our hope in 2020, PP Properti can meet the needs of consumers to have a profitable and trustworthy residential or investment,” concluded Galih Saksono.

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About PT PP Properti Tbk:

PT PP Propert Tbk (stock code: PPRO) is a leading SOE subsidiary of PT PP (Persero) Tbk (stock code: PTPP). The Company was established in December 2013, but has had experience since 1991 and the Company has now become a listing company on the Indonesia Stock Exchange since May 2015. In 2017, the Company made a stock split of Rp. 100 (one hundred rupiah) to Rp. 25 (twenty five rupiah). The Company has 3 (three) business segments, namely Residential, Commercial and Hospitality. Since 1991 until now the Company has developed around 50 projects including 33 Residential, 11 Commercial, and 6 Hospitality.

For further information, please contact:

Corporate Secretary
PT PP Properti Tbk.
Plaza PP Lantai 7
Jl. TB Simatupang No.57
Pasar Rebo, Jakarta 13760
Tel : 021 – 8779 2734
Fax : 021 – 8779 2947


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